Myheartbear Story

“It all started with a need I felt, more than 15 years ago!

The idea came to me when I was on a business trip. I was sitting in a conference room in Caracas Venezuela and it was time for my son Leo to go to bed in Sweden. I wanted so badly to be with him, but couldn’t leave the meeting to call to say good night. Then it hit me! What if he had my heartbeat in his teddy bear so that he would have felt a sense of my closeness and thereby felt more secured and loved before he went to sleep?”

Ebba Charlotta Mantell, Founder

The Company

Studio Heartbear AB is a Start-up from Stockholm, Sweden. The company started in 2014 and has developed a heartbeat communication platform that allows the digital transfer of a feeling into a connected object. The idea is to bridge the distance between people who love and care for each other, by engaging emotionally in the cyber-physical world. The platform creates opportunities for developers to explore a move towards the “emotional self” by combining mobile technology with experience design to meet the human need of closeness. This unique “System for Heartbeat based communication” technology is patent pending.

 

HOW

First, the app records the heartbeat of a person’s loved one. Then is sends those heartbeats via Bluetooth and stores it within the bear.

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WHY

People are hardwired for love and connection – A mother’s heartbeat is one of the first experiences in a child’s life. It provides them with a sense of security and connection.

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WHEN

Myheartbear provides extra comfort when your child is sad and longing for you, wakes up in the middle of the night or has a hard time falling a sleep.

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